Positioning your company for growth by helping you launch, level, or leap

Welcome to progress.

Welcome to results.

Welcome to Anabasis.

Anabasis Partners is an international strategic communications advisory.

We are advisors to CEOs and Boards in defining moments, where perception determines enterprise value.

Whether it’s launching your branding, optimizing your organization or making that major leap to the next stage, we’re here to develop and support that journey.

From scale-ups to Fortune 500 organizations, we understand the challenges to achieving real progress and the resilience required to help you reach your
corporate milestones and capital events.

Our approach

Depending on the stage of the company, we’ll work with you to determine whether launch, level, or leap is most appropriate to achieving the long-term success you want and the progress you require.

Launch

  • Achieving the impact and influence you want in the marketplace.

  • A go-to-market launch strategy that helps you punch massively above your weight in a crowded and competitive marketplace.

    • Planning activity and roadmap

    • Create Positioning Strategy

    • Building a team (build team inside and out with the right tools to get things going)

    • Specify tools and processes to get things done

    • Establish ways of working

    • Monitoring and results

Level

  • Stabilizing and optimizing to continue a growth momentum.

  • Develop a strategy which focuses on defending your top-line and growing your bottom-line / opportunities and building resilience.

    • Audit process and ways of working

    • Right size and right shape of team

    • Right-skilling the team

    • Refining and defend positioning

    • Crisis comms

    • Rationalize activities

    • Scenario planning and growth risk

    • Internal comms

    • Post-period launching

    • Resilience planning and risk mitigation

Leap

  • Take the business to the next level for rapid growth mode.

  • Re-engineer business strategy to accelerate progress.

    • Enhancing current capabilities

    • Specifying tools and processes

    • Build, develop, or re-build team

    • Planning activity roadmap

    • Re-inventing ways of working

    • Aligning internally to accelerate in the same direction

    • Analyze DNA of success - how to be successful

    • Understanding what’s holding you back from leaping

    • Scenario planning - what happens if you under or overextend your target

    • Risk analysis and analyzing learnings

a·nab·a·sis | əˈnabəsəs

Noun | Derived from Ancient Greek | To march forward and to progress

How we achieve progress

No two situations are the same. We build bespoke strategies around your specific moment, not a template.

No politics, just progress
No juniors playing quarterback
An extension of your team
Partners and not vendors
Wit and wisdom
Access to a network of experts

Talk to us

"In all things related to communication,
Ben Rosner is a savant."

Mark Goldberg
Senior Advisor, Apollo Global Management

“Anabasis stepped in during a pivotal inflection point within the company’s lifecycle where we had Series C goals, but Series A marketing capabilities. Together, we were able to create an integrated marketing approach and deliver 10x customer acquisition.”

Javier Benson-Glanz
Chief Operating Officer, Cadre

“Anabasis Partners provided the advisory, strategic guidance, and hustle we needed to drive awareness and raise the firm’s profile. Building opportunities and continued momentum helped to keep growing our business.”

Katie Prentke English
Chief Marketing Officer, Harness Wealth

Meet our Principals

Vivienne Hsu

LinkedIn

A seasoned strategic marketing and communications expert with 20 years’ experience working within both B2B and B2C firms, Vivienne brings a broad range of sector experience including healthcare, FMCG, automotive, energy, technology, financial services, and professional services.

Vivienne has held senior leadership positions within some of the world's largest, most respected, and most progressive agencies and consultancies across North America, Europe, and APAC; including Ogilvy, Grey, TBWA and Cognito.

She combines extensive experience in advertising and brand marketing with strategic communications providing a rounded and holistic view. Vivienne has advised growth stage to some of the world’s biggest listed companies.

Vivienne earned an honours degree from the University of Western Ontario with a double major in Political Science and English.

Ben Rosner

LinkedIn

Ben Rosner advises CEOs and boards during crises, major litigation, and high-stakes transactions, where perception puts enterprise value at risk.

Ben was previously Head of Strategy and Crisis Communications for the Israel Defense Forces (IDF), advising senior generals and managing the military’s global narrative, including during the Oct 7 War.

Before that he was at FGS Global, one of the world's leading strategic communications firms, where he advised Fortune 500 companies through some of the highest-profile crises and transactions of the last decade, including Volkswagen's Dieselgate scandal and Takeda's $63B acquisition of Shire.

Ben began his career as a policy advisor and speechwriter at the Israeli Ministry of Foreign Affairs, and later as a political advisor at the Permanent Mission of Israel to the United Nations in New York City.

Ben earned an M.A. in International Affairs and Security Policy from Columbia University.